Builder · Strategist · Operator

I turn scattered ideas into clear, scalable momentum.

Founder, strategist, and operator helping organizations move from good ideas to repeatable growth. Co-Founder at HOLON & BRANCH.

Providence, Rhode Island Consumer hardware & early-stage startups Open to conversations
Paul Kettelle
Hello

Nice to meet you

I'm Paul — a founder and operator based in Providence, Rhode Island.

I spend my days helping teams find clarity, and my time off outdoors, chasing powder on skis or dirt on a mountain bike.

About

From good ideas to clear momentum

I'm a founder, strategist, and operator who helps organizations move from good ideas to clear, scalable momentum.

As Chief Experience Officer at HOLON — an adaptive audio platform reimagining how people experience sound through intelligent hardware, software, and emotional personalization — my role sits at the intersection of product experience, brand, artist relationships, and long-term vision, translating complex technology into something people can feel.

As Co-Founder & CEO of BRANCH, my team and I help companies replace random acts of marketing with focused, revenue-driven strategy — foundational clarity around personas, go-to-market, positioning, and alignment across marketing, sales, and leadership.

A consistent theme in my work

  • Bringing clarity where things feel scattered
  • Turning intuition into structured systems
  • Helping teams align around what actually drives outcomes
Currently

What I'm building now

Experience

The track record

Co-Founder, Chief Experience Officer · HOLON
Jan 2025 – Present

Acting as the connector between strategy, partnerships, product positioning, and creative direction. Facilitated foundational marketing workshops, secured a key long-term advisor, and led experiential initiatives that translate a complex emerging product into a tangible, emotional experience.

Co-Founder, Chief Executive Officer · Branch
Oct 2023 – Present

Built Branch into a trusted strategic partner for leadership teams navigating growth, repositioning, and go-to-market clarity. Developed foundational frameworks — customer personas, GTM strategy, journey mapping, service alignment — that move clients from ad-hoc marketing to repeatable growth systems.

Co-Owner — Operations, Strategy, Social Media · PVDonuts
Jan 2016 – Jan 2025

Owned brand identity, tone of voice, and big-picture market vision. Doubled the market footprint within a year, sustained year-over-year profitability throughout, and completed a successful exit in 2025.

Co-Founder & Creative Strategist · Eyes & Hands
Sep 2017 – Dec 2023

Led the client discovery process across copywriting, tone of voice, full branding, and identity/web design — coordinating digital strategy from discovery through delivery with consistent year-over-year growth.

Chief Strategy Officer & Advisory Board · LittleFire
Mar 2020 – May 2023

Led strategic growth initiatives for a full-service creative content company whose partners include Nat Geo, Hilton, PBS, LEGO, Disney, AMC, Jameson, and Lululemon. Still proudly serve on the advisory board.

Co-Founder, Executive Producer, Project Manager · IndieWhip
Jul 2013 – May 2017

Translated strategy and ideas into tangible plans and project scopes, managing internal and external teams. Developed video and marketing content for clients from startups to Fortune 500s, domestically and internationally.

Contact

Let's build something with focus.

If you're building something and need sharper focus, better alignment, or a clearer path forward, I'm always open to thoughtful conversations.